TABLE
OF CONTENTS
TITLE....................................................................................................................... i
ORIGINALITY
STATEMENT AND PUBLICATIONS..................................... ii
VALIDITY SHEET............................................................................................... iii
ABSTRACTION.................................................................................................... iv
FOREWORD.......................................................................................................... v
TABLE OF
CONTENTS...................................................................................... vii
LIST OF FIGURES............................................................................................... xi
LIST OF TABLES................................................................................................ xii
CHAPTER I INTRODUCTION......................................................................... 1
1.1 Background...................................................................................... 1
1.2 Formulation
of the Problem............................................................. 2
1.3 Scope
of Problem............................................................................. 2
1.4 Research
Purposes............................................................................ 3
1.5 Benefits
of Research........................................................................ 3
1.6 Research
Methods............................................................................ 4
1.6.1
Object of Research............................................................... 4
1.6.2
Data Used............................................................................. 4
1.6.3
Method of Collecting Data.................................................. 4
1.6.4
Hypothesis............................................................................ 4
1.6.5
Analysis Tools...................................................................... 5
CHAPTER II BASIS THEORY.......................................................................... 6
2.1 Marketing.................................................................................. ....... 6
2.1.1
Definition
of Marketing....................................................... 6
2.1.2
Marketing Concepts...................................................... ....... 7
2.1.3
Destination
of Marketing..................................................... 7
2.2 Price.................................................................................................. 7
2.2.1
Definition
of Price................................................................ 7
2.2.2
Price
Fixing........................................................................... 8
2.2.3
Interest Pricing..................................................................... 8
2.2.4
Factors Affecting Pricing.............................................. 10
2.3 Brand.............................................................................................. 12
2.4
Brand Image .................................................................................. 14
2.4.1
Definition
of Brand Image................................................. 14
2.4.2
Factors Shaping of Brand................................................... 16
2.4.3
Benefits Brand Image........................................................ 17
2.5 Buying
Decision............................................................................. 17
2.6
Factors that Influence
Purchasing Decisions................................. 19
2.7
Buying Decision Against
Price Relationship................................. 21
2.8
Relations Brand Image Toward
Purchase Decision....................... 22
2.9 Research Accomplished............................................................ ..... 22
CHAPTER III RESEARCH
METHODOLOGY............................................ 24
3.1 Object
of Research......................................................................... 24
3.2 Variables
Used............................................................................... 24
3.2.1
Data.................................................................................... 24
3.2.2
Variable.............................................................................. 24
3.3 Methods
of Data Collection and Data Analysis Techniques......... 25
3.3.1
Literature
Review............................................................... 25
3.3.2
Field Study......................................................................... 25
3.3.3
Data Analysis Technique.................................................... 25
3.4 Population
and Sample................................................................... 25
3.4.1
Population........................................................................... 25
3.4.2
Sample................................................................................ 26
3.5 Analysis
Tools Used....................................................................... 26
3.5.1
Validity Test....................................................................... 26
3.5.2
Reliability
Test.................................................................... 27
3.5.3
Multiple Linear
Regression Analysis.................................. 28
3.5.4
T test ( partial Significance)................................................ 29
3.5.5
F Test ( Significance
Simultaneous)................................... 29
CHAPTER IV DISCUSSION............................................................................ 30
4.1 Research
Object Data And Profile................................................. 30
4.1.1
Gender................................................................................ 30
4.1.2
Age..................................................................................... 30
4.2 Results
and Analysis Test.............................................................. 31
4.2.1
Normality test..................................................................... 31
4.2.2
Validity test........................................................................ 32
4.2.3
Reliability
Test.................................................................... 33
4.2.4
Multiple Linear
Regression Test......................................... 34
4.2.5
Correlation.......................................................................... 35
4.2.6
Determination test.............................................................. 36
4.2.7
T
Test.................................................................................. 36
4.2.8
F Test.................................................................................. 37
4.3 Summary
of Results....................................................................... 39
CHAPTER V CLOSING.................................................................................... 42
5.1 Conclusion...................................................................................... 42
5.2 Suggestion...................................................................................... 42
BIBLIOGRAPHY.......................................................................................... 43